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Gary Vaynerchuk said something about the worst thing you can do in business is to be romantic about how you make your money. But show me a photographer who doesn't love taking pictures. In fact I just wrote two rather emotional posts myself about professional photography. So I thought I'd set out the unromantic business reasons to sell products. Not how to sell or what to sell, but why. And yes, we make the products, so of course we’d love you to sell them, but this is what's in it for you. We call them the three Ps. 1. You benefit from the sale of the To View More >>
If you’re a photographer wanting to make a living from your work, you have two big jobs todo — shoot pictures and sell them! Referrals and person-to-person contact are important ways to get your work in front of people, but we live in an online world, which means getting traffic to your website is too. That’s why, whether you’re selling wedding photography, school photography, portraiture, fine art or decor, you need to know about SEO. It’s a crucial aspect of online marketing and website management designed to help you get found online. To View More >>
This entry was posted in Marketing by Alexandria Baugh
We believe successful wedding and portrait photographers need to love two things — taking photos and making sales! So we love to see our clients running promotions, and we like to help with them if we can. You can run successful promos for any number of reasons, for example a Winter Sale, an offer to past clients or to book new ones. Or to promote a good cause, your new products, or your new website. The point is they're YOUR promotions. We're just here to help if we can, generally with 15% additional discount on all Queensberry To View More >>
This entry was posted in Marketing by Alexandria Baugh

This weeks 'Share of the Week' goes to Richard Perry Photography based in England , who shared his latest Queensberry's on Twitter . Thanks for sharing, Richard. There’s a wee thank you on its way to you. "My latest @queensberrynz album has arrived... I love the classic elegance. Beautiful way to store your memories! #weddingalbum #weddinghour" Be sure to tag us when you share your Queensberry products on Instagram, Facebook or your blog. It doesn’t just make us feel good, it’s a nice way to promote your products and services too. See more from Richard Perry To View More >>
This entry was posted in by Alexandria Baugh

Here’s how to get instant answers to urgent questions like these (oh, and read on for our special offer!): Have you received my order? Is my album in production? When will it be shipped? How can I track it in transit? How do I make a payment? We’ve added a MY QUEENSBERRY ACCOUNT button to your Workspace Dashboard that gives you direct access to all that information and more. It’s the same live data our staff have access to, but you won’t have to wait for us to receive your enquiry and reply. Especially if we’re in way different time zones! Why not check it out To View More >>
This entry was posted in , by Victoria Hollings

We spoke with Californian photographer and mentor, Glenn Lee Robinson, about what makes a good mentor, how mentors have helped him, and what advice he’d give to those seeking one. Glenn began taking photographs in 2010, when his friend gave him a canon DSLR. He quickly fell in love with the hobby and soon turned professional, photographing graduations, portraits and weddings. In 2015, he discovered the exhilaration and satisfaction of capturing outdoor landscapes. Now, his Hike & Shoot initiative focuses all his energy. Glenn puts his success down to being interested and resourceful, To View More >>
This entry was posted in by Alexandria Baugh

All those walls, crying out for affordable, personal art! We’re totally revamping our canvas range and the early response is truly exciting. Small canvases to decorate your child’s room … spectacular pieces to fill your lounge. We have them all, horizontal or vertical, small 10x8s to grand 60x40s. Presented on professional quality, ready-to-hang frames, and with canvas, printing and wrap options to suit your pocket and preferences. Hang some beautiful canvases in your studio, feature them on your site, and start making sales. Choose from: Economy: Polyester canvas; To View More >>
This entry was posted in by Queensberry Website

Sarah Brookes’ first boudoir shoot was for a friend getting married. She shot some beautiful images of her friend in her bridal lingerie and found the experience captivating. Now she wonders if it’s the best job in the world, working one-to-one with her clients on something so important to them, and witnessing their personal transformations. “I get lots of lovely comments from the husband/ fiancé too, thanking me for capturing their partner in such a beautiful way. What a privilege!” Sarah enjoys the technical challenges as well. Every booking is different, and To View More >>
This entry was posted in Stories by Alexandria Baugh

I got a little reminder about walking in our customers' shoes this week. We ran a survey asking regular users about twelve Workspace functions and features, from ordering albums to hosting to shopping cart sales — how important they were to people, how often they used them in Workspace, and how easy they were to use. The thing is we (OK, I) focused on how photographers experience Workspace, but not on how it works for your customers. That’s pretty bad, but in a sense understandable … because although at Queensberry we use Workspace heavily every day (in fact the entire To View More >>
This entry was posted in , by Ian Baugh

Right up there with the 3% rule as a Queensberry mantra is Good Better Best. We don't claim that either of them is original, just that they're common sense. In fact fundamental if you want to build a sustainable longterm career. Good Better Best is a strategy for up-selling – having products and services to tempt your clients across a range of price points. To be blunt, you're offering your customers what they want (something cheap!) while at the same time encouraging them to spend more. Simply put, it does so by offering people three choices… GOOD is your entry level – affordable if you To View More >>
This entry was posted in by Admin
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